Press Release: PlusNet announce 30 Day 'Free' Trial

Article posted on Wednesday, 07-Jun-2006 23:28 PM

This evening PlusNet have announced the launch of a 30 day "free" trial of their Broadband services.

The offer sees PlusNet giving users the chance to migrate in to PlusNet and trial the ADSL services for 30 days for "free" - if the service is not what the user is looking for, they can leave within the 30 day period with no penalty. After the 30 day period is completed a user can opt to go onto a standard annual or monthly contract.

A press release has been sent out to media outlets (shown below), detailing the reasoning behind the offer and expressing the benefits of taking advantage.

The release states "If you switch your broadband to PlusNet today you’ll get a free 30 day trial. PlusNet are so confident you’ll like the experience, it’s free to leave at any point during the trial. After the free 30 day trial period you can opt for a monthly contract if you don’t want to commit for longer"

Whilst the UserGroup are pleased with the emergence of such offers, closer inspection of the terms and conditions  reveals some catches which we feel reduce the incentive behind the promotion, and therefore makes the offer a lot less attractive to anyone who already has an ADSL service.

These clauses state that should a user stay with PlusNet the monthly fee for their "free" month, along with a standard £14.99 migration fee, will be added to the account as part of the 5 year "you-stay-we-pay" scheme. The 5 year period on such an offer is, we feel, far too long especially when a standard migration only requires a 1 year commitment before the migration fee is written off.

The Press release is as follows:

Try PlusNet ‘Quality’ broadband FREE for 30 days

With more and more ISPs fighting for your custom by cutting prices and even offering so called ‘free’ broadband, it’s easy to think all broadband is the same. PlusNet is urging broadband users to try ‘quality’ broadband free for a month, before making a commitment.

If you switch your broadband to PlusNet today you’ll get a free 30 day trial. PlusNet are so confident you’ll like the experience, it’s free to leave at any point during the trial. After the free 30 day trial period you can opt for a monthly contract if you don’t want to commit for longer.

PlusNet understand the challenges in providing a quality connection at a low cost. The traditional way to provide broadband is to share limited capacity among many customers (known as contention).The problem is, as the number of customers increases and they transfer more and more data, the ISP will face capacity constraints.

Some ISPs do continue to add capacity beyond a financially sustainable level and then have to backtrack or risk going out of business. Most ISPs are keeping their capacity the same to save money, but as their available capacity fills up at busy times, data just can’t get through and the experience is poor.

The PlusNet answer is different - Intelligent Data Prioritisation. This means time sensitive data such as gaming and web browsing is never affected, even at the busiest times. The result is a consistent quality broadband experience at a low price.

If you are happy with your ISP now, it may only be a question of time before they start to suffer under the strain of increased customers and the associated increase in data usage. The PlusNet solution is already up and running and guarantees quality for all its customers (just under 200,000).

Neil Armstrong, PlusNet’s Product Development Director, said: “With more than 10 million broadband homes in the UK it is time for customers to ask themselves, ‘am I paying too much for under performing broadband?’. We believe customers demand and deserve quality broadband at all times, as well as a great value price.”

“We have been compared recently to Talk Talk and Orange and their ‘free’ offers – but PlusNet is different. We are an experienced ISP that utilises technology, automation and customer self service to keep our prices low - not marketing gimmicks.”

Armstrong continued: “Our customers recognise the value and service PlusNet provides, that’s why they continue to recommend us. Some get their broadband for free because they’ve recommended us to their friends and family.”

About PlusNet:

PlusNet is the UK’s best value Internet service provider. PlusNet offers broadband services to consumers and businesses. The Company is best known amongst experienced Internet users for offering exceptional customer service and value for money – most of its business has been built on customer referrals. So far in 2006 PlusNet has picked up a host of awards - PC Advisor magazine voted it ‘Best for customer service’ and PlusNet recently came top for ‘overall customer satisfaction’ in the UK biggest independent survey of broadband customers, carried out by YouGov for uSwitch.com.
Article last edited on Thursday, 23-Aug-2007 16:34 PM